streaming service stocked entirely with Spanish-language programming. Univision, now based in Miami, is promoting PrendeTV as the first U.S. The company stumbled during its 14-year ownership by private equity investors who were slow to recognize generational changes in TV viewership - and the rise of Netflix. Tuesday’s launch of PrendeTV follows three months after a new ownership group took control of Univision with a goal of returning the storied Spanish-language broadcaster to prominence. Univision Communications is making an ambitious push into streaming with PrendeTV, an advertising-supported Spanish-language service with more than three dozen live television channels and a deep library of on-demand programs.
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